Sirius decisions software#
Sirius decisions plus#

Sirius decisions software#

I spent a couple more years as a senior content strategist at a supply chain software company. And then I spent almost eight years at TechTarget, which is a publishing company and tech media company, managing websites for IT professionals and creating content for them.Īnd then I moved into global marketing roles as a content strategist, a global content strategist at Cisco. I knew at that time I wanted to do something that was related to writing and editing, and I wanted to do something that was related to the internet. it’s not even on my LinkedIn profile, but way, way back, I started as a PR assistant and then I was in investor relations for a couple of years, which I said to myself, “What am I doing in investor relations? This isn’t what I want to be doing.”Īnd then I moved into a marketing copywriter role, which was getting closer.

Sirius decisions plus#

So again, like you just said when you introduced me, I have 20 plus years of experience, I started very early on in my career actually like as. So, I’m really excited to dig into that topic with you.Ĭan we start by having you tell me a little bit about how you came to the work that you do today?Ĭhristine: Oh gosh, that’s a long journey but I will keep it short and sweet.

So Christine, I came across your name because I stumbled on a couple of interviews that you did about your observations around content strategy in the enterprise and how it’s shaping operations.

Kristina: I will be there in just a minute.

It’s a very popular place in the summer for vacation. It is.Ĭhristine: Well I recommend anyone who’s into wineries and rolling hills and farmland and beautiful clear water lakes to come here. Kristina: That is like a poem unto itself. Kristina: You live in Skaneateles, in the Finger Lakes region of New York?Ĭhristine: I do. So Christine, where are you located?Ĭhristine: I actually work out of my home in a very small town called Skaneateles, New York, which is in central New York or the Finger Lakes region of New York. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations, which is why I already like her and cannot wait to have a conversation. She has more than 20 years of experience in B2B technology, content campaigns, and digital marketing across a range of in-house agency and consulting roles. This week I am super excited to speak with Christine Polewarczyk who is the service director of content strategy and operations at SiriusDecisions. Thanks again for joining us this week on The Content Strategy Podcast. This podcast is brought to you by and Brain Traffic, a content strategy consultancy. Her areas of expertise include digital marketing, web strategy, content strategy, localization, SEO, lead generation, publishing, and content management. Christine has worked full-time and as a consultant for a variety of organizations ranging from startups to large enterprises, including Alfresco Software, Cisco, Iron Mountain, Manhattan Associates, PTC, Salesforce, SAP, and TechTarget. Prior to joining SiriusDecisions, she ran global marketing campaigns and field marketing at SDL Language, where she transformed a traditional marketing organization into a high-performing lead-generation machine. She is a passionate leader and evangelist for audience-centric content strategy, content marketing, and content operations. Christine helps SiriusDecisions clients build and optimize their B2B content engines and transform them into competitive differentiators. She has more than 20 years of experience in B2B technology, content, campaigns, and digital marketing across a range of in-house, agency, and consulting roles. Christine Polewarczyk is a Service Director of Content Strategy and Operations at SiriusDecisions.